Feature | Details |
Omnisend | Visit omnisend.com for a leading email & SMS marketing automation platform tailored to e-commerce businesses. |
Best Email Marketing Platform | Omnisend integrates email campaigns, SMS, web push notifications, and automation workflows—all in one solution. |
Omnisend Pricing & Plans | Includes Free plan (up to 250 emails/month), Standard plan starting at ~$16/month, and Pro plan for high-volume users. |
Omnisend Coupons | Occasionally offers discounts like 20% off annual subscriptions for new users or special events. |
Feature Highlights | Offers abandoned cart automation, signup forms, segmentation, campaign integrations with Shopify, WooCommerce, and more. |
Free Trial & Refund Policy | Free plan available; paid plans are monthly or yearly subscriptions, cancel anytime—no refunds on used months. |
Warranty / SLA | Offers 99.9% uptime guarantee, dedicated IPs on Pro plan, and GDPR/CCPA compliance. |
Pros | ✔️ All-in-one email + SMS platform, easy e-commerce setup, strong automation, detailed analytics, many integrations. |
Cons | ❌ SMS credits can be expensive, limited email template flexibility, and costs rise quickly at higher audience sizes. |
Best For | Ideal for small to midsize online stores, DTC brands, and marketers wanting combined email + SMS workflows. |
Product Uses & How to Use | Set up account → connect store → build audience via signup forms/pop-ups → create automated flows (welcome, cart recovery), send campaigns. |
Alternatives to Omnisend | Compare with platforms like Klaviyo, Mailchimp, Klaviyo SMS, ActiveCampaign, and AWeber. |
Rating Summary | G2: ~4.5★; Capterra: ~4.7★. Consistent compliments for automation ease; some negative comments about SMS pricing and bulk email costs. |
Communicate with the Omnisend team if you are having a large volume of contacts. For more than 150,001 contacts, Hassel freely sends the emails and SMS with this Omnisend custom plan subscription. All the Omnisend plans include features like 24/7 live customer support, access to more than 250 email templates, 130+ integrations, pre-built workflows, segments, a list cleaning tool, A/B testing and automation splits, etc. Grab unbeatable discounts on these Omnisend plans by applying the Omnisend Discount Code.
Firstly, get a demo from Omnisend before purchasing this Pro Plan. Business owners with a large number of contacts can subscribe to this Omnisend Pro Plan. With the help of the Omnisend success manager, get feedback about your performance and seek advice to improve. Uncountable web push notifications, reviews and emails can be sent to 2,500 contacts as an Omnisend Pro Package member. Activate discount deals on the Omnisend Pro Package purchase with the Omnisend Coupon Code.
This Omnisend Standard Package is for small and medium-sized businesses. For up to 500 contacts, send 6,000 emails, along with web push notifications, recently posted reviews, etc., with the Omnisend Standard Plan Subscription. Time to time receive the sales and performance reports and run email campaigns automatically with the help of Omnisend email marketing software. Paste the Omnisend Coupons in the cart page for instant cashback offers.
Based on the number of contacts, you can choose the Omnisend plans. Use Omnisend Free Plan for up to 250 contacts. Omnisend Automation Workflow settings can be done very easily with the Omnisend Pricing and Plans. Use the Omnisend Promo Code when purchasing the Omnisend Email & SMS Pricing Plans, namely the Pro Plan and Standard Plan for exclusive discounts. Omnisend Shopify Integration and Omnisend Integrations with E-Commerce Platforms consumes very little time and is easy too. The Omnisend Subscription Plans include 24/7 customer support.
For e‑commerce merchants, building repeat sales and nurturing customer engagement demands more than one‑off campaigns. Omnisend positions itself as an all‑in‑one email + SMS marketing automation platform built with e‑commerce in mind. In this review, we’ll walk through its features, real use cases, product modules, strengths, limitations, and whether it truly delivers on the promise of boosting revenue with less manual effort.
Omnisend is a marketing automation solution focused primarily on online stores. It blends email, SMS, push notifications, signup forms, and automation into a unified system so sellers don’t need multiple tools. The platform is especially popular among Shopify, WooCommerce, and BigCommerce merchants. Over time, it has evolved to emphasize omnichannel e‑commerce marketing with cart abandonment flows, multi‑step automation, and a drag‑and‑drop builder.
According to its feature descriptions, you can "automate your email & SMS sales within our single, ecommerce‑focused marketing platform" by combining channels, managing customer journeys, and measuring attribution.
The Omnisend Platform allows business people to send SMS and emails to clients all over the world. Omnisend also supports migration from Klaviyo, Mailchimp and other email marketing platforms. Customers can access blog articles, webinars, Omnisend academy and marketing playbooks for free. The Omnisend customer service team is on duty round the clock. Use the Omnisend Discount Code Shopify for extra discounts on the Omnisend Plans. After the Omnisend sign-up, purchase any of the Omnisend Pricing Plans given below.
Below are several flagship modules in the Omnisend suite, and how they look in real use:
This is the foundational module. It includes a drag‑and‑drop email builder with prebuilt templates that you can tailor. You can save blocks as reusable layouts say a “promo banner + product grid” you reuse across seasonal campaigns.
The system supports segmentation (e.g. high spenders, repeat buyers), A/B testing inside campaigns, and performance reporting (open rates, clicks, revenue attribution).
Beyond one‑off emails, this is where Omnisend shines. You can assemble multi-step flows (welcome series, cart recovery, browse abandonment, post-purchase follow-ups). Branching logic, delays, split paths, and event triggers (page visited, order placed, inactivity) all come into play.
You can also mix in SMS blocks into those automations, so a customer might get an email followed by a text reminder if they don’t open.
Omnisend makes SMS a first-class citizen. You can embed SMS messages within your workflows (e.g. a cart abandonment flow might email first, then send a text).
Other features include sending unique discount codes, respecting quiet hours (no messages late at night in recipients’ time zones), cap daily message volumes, two-way support, and full reporting of clicks and conversions.
These forms help you grow your list exit-intent popups, slide-ins, inline forms, welcome mats, spin-to-win offers. They sync with your contact lists and trigger automations (new subscriber series, welcome emails).
Omnisend recently introduced a review feature for Shopify merchants, allowing you to automate post‑purchase review requests, aggregate reviews inside the platform, and display user reviews on your store helping increase trust and SEO signals.
Every campaign and automation step is tracked. You can see which channel (email vs SMS) drove most revenue, open/click stats, and performance for each workflow. Revenue attribution lets you tie email flows directly to sales.
Many users praise Omnisend’s ease of use. The interface is clean and modern, and most features work smoothly. Its onboarding guides you to connect your e‑commerce store, set up basic flows, and send your first campaign. Prebuilt templates and workflows shorten the learning curve.
Critics point out occasional bugs or limitations in complex segmentation or form logic. Some advanced features, especially around form behavior or conditional splits, may be less intuitive for non-technical users.
Omnisend offers a Free plan that lets you send up to 500 emails/month, with full access to most features (but capped by volume and contact limits).
Paid plans begin at around $16/month (for a modest contact count) and scale up as your list grows. As your contact base expands, pricing ramps accordingly. The key is that many of the core tools automation workflows, email + SMS, templates are available early on, making it possible for small merchants to test before committing.
True Omnichannel Automation - The ability to combine email, SMS, and push in single flows is powerful and saves juggling multiple systems.
On review sites and app stores, many merchants highlight how Omnisend improved their email marketing. Shopify store owners mention that setup is quick, and workflows like abandoned cart reminders and welcome series have visibly boosted conversions.
At the same time, some complain about occasional bugs, broken flows after updates, or slow support when things break mid-campaign. One Reddit user noted that while Omnisend freed them from tedious tasks, the support side occasionally fell short.
Omnisend is ideally suited to:
If your business is not e‑commerce or you require enterprise-level segmentation, you may find a different specialized tool more fitting. But for many online sellers, Omnisend strikes a strong balance between power and ease.
To save money on Omnisend Pricing Plans, follow the below given steps.
Overall, Omnisend is a strong contender in the e‑commerce marketing automation space. It offers many of the advanced features that large enterprises use automation, multichannel messaging, attribution while remaining accessible for small to mid‑sized merchants. Its product modules are thoughtfully designed, and the recent addition of review automation adds even more value.
Its occasional support issues or segmentation limitations are noteworthy, but for many users, those are manageable trade‑offs. If your store wants to elevate marketing without juggling multiple tools, Omnisend is a highly compelling choice.